Oscar Hiljemark for Soft Goat

RMPR proposed a design collaboration with Oscar Hiljemark, swedish national football team player, for Soft Goat. RMPR initiated and consulted with Soft Goat and Oscar Hiljemark throughout the whole design collaboration. RMPR coordinated the campaign photoshoot together with Soft Goat in Aten during october 2017 and processed the pictures exclusive to selected media. In connection to the collection release RMPR organized a presslunch event at Ett Hem in Stockholm for selected menswear media, influencers and stylists. RMPR also approached digital media in purpose to create visibility online and in social media.