ASOS Midsummer gifting

RMPR created a Midsummer PR-activation for ASOS where specially top tier Key influencers in Sweden were gifted with ASOS Midsummer outfits as well as a Midsummer flower bouquet. The gifting included the ASOS clothing items of the influencers’ own choices, as well as skin care products, a makeup bag, and jewelry selected by ASOS.

The orders were packed in a Midsummer themed gift with ribbons, decorative summer stickers, handwritten cards, and a bouquet of fresh cut flowers for each profile. The Midsummer gifting was a great success resulting in great visibility and the ASOS brand being widely spread.