Sätila of Sweden Christmas activation

RMPR executed a successful PR-activation for Sätila of Sweden, a Swedish brand founded in 1896 in the heart of the village of Sätila where the factory still exists. The production remains in the same factory but has been modernized over the past 126 years and is constantly developing new ways to produce sustainable knitted products by exploring new techniques. Same place, same tradition, same passion since 1896. 

Since knitted items have been named the ultimate Christmas gift of 2022 by HUI Research, RMPR created thematic knitted Sätila gifting from the AW22/23 collection. Swedish top tier influencers were carefully selected ahead of Christmas where they got to choose their own warming knitted product kit from Sätila, that was beautifully wrapped and sent out to each of the profiles.

RMPR's activation created a huge buzz in SoMe during December, resulting in great visibility and reach for Sätila’s AW22/23 collection in both SoMe channels and Swedish key press in beautiful Christmas fashion editorials.