Exclusive Opening of Boomerang's New Concept Store at Åhléns City

RMPR arranged an exclusive store opening of Boomerang's new concept store at Åhléns City in Stockholm. Swedish key fashion press, stylists, influencers and VIP were invited to celebrate the opening of Boomerang’s new sustainable concept aswell as a sneakpeek of Boomerang Vintage. The store opening event was a great success resulting in a huge visibility for Boomerang in both press and SoMe channels.

Boomerang was founded in Sweden in 1976, with a vision of creating sustainable, seasonless wardrobe classics of the highest quality. The Boomerang Effect - Boomerang’s sustainability initiative, was introduced as early as 2008, long before circular economy and sustainable fashion were frequently discussed concepts.

Please contact PR Consultant Sandra Vlajkovic sandra@rmpr.se for more information.