Odd Molly Launching Event
On the 15th of March 2023, RMPR arranged an exclusive event where Marie Olsson Nylander was announced as Odd Molly's new Creative Director. A sneak peek of the brand’s FW23 collection was also presented, and the guest list boasted well-renowned media conglomerates and other influential profiles across social platforms. To align with Odd Molly’s brand identity, praised and famed for its chic bohemian soul, the choice of venue fell on the beautiful studio atelier Lilla Paris in central Stockholm. Trendy vegan lifestyle cafe Mahalo Sthlm catered the event and much-coveted Floristkompaniet was behind the gorgeous flower arrangements. A great success, the event resulted in excellent visibility for Odd Molly in the Swedish key press and SoMe channels. Articles were published in Vogue Scandinavia, Damernas Värld, and other high-end fashion magazines.